Car rental · travel · Punta Cana, Dominican Republic
Auto Dominicana
Technical SEO · multilingual architecture · authority building
We were not the first agency on this project. The fleet catalog had been built and rebuilt, and much of it had quietly fallen out of Google's index; the Spanish-speaking market, which sits right next door to the business, was barely being served at all. We took the platform apart, fixed what was keeping pages out of search, and started building authority in the places travelers actually plan their trips.
- A four-language catalog rebuilt around how people search: by city, by airport, by vehicle class and by model
- Spanish treated as a market of its own rather than a translation layer, with its own landing pages and its own sources of traffic
- A steady stream of coverage from Caribbean and US travel publications pointing at the pages that convert
- Average search position and click-through rate both improving year over year while the groundwork continues
Live site — autodominicana.rent
